Consulting

Sometimes You Just Don’t Know What You Don’t Know.

Consider these questions:

v Have you fallen into any comfortable marketing habits?

v Do you slavishly follow industry norms about marketing your company/firm/practice?

v Are you in a position where you don’t have to compete on price?

v Have you ever looked outside your field or industry and adopted and adapted marketing being used in another industry or field?

v Do you and your sales staff prospect and cold call?

v Does your business get the most amount of profit from your existing customers and clients?

v Can you describe your perfect customer to me as if you had a high definition picture of them sitting on your desk? Can any of your staff?

v Are you spending money on advertising that you cannot track the results?

v Are any—or all—of your sales opportunities being left up to chance?

v Do you define your product or service differently than your competitors?

v Do you have a Unique Selling Proposition (USP) or multiple USPs that don’t include the words “lowest price”, “best service” or X years in business?

v Is the headline of your Yellow Page ad your company/firm name or address?

v Do you have more than one method of getting referrals? Do you have one method of getting referrals?

v How many clients have stopped doing business with you in the last year?

v If you know the answer to the last question—what programs do you have in place to get them back?

The list of questions can go on and on, but I’m probably giving you a headache. Taking the time to answer the questions honestly will give you a view into how your business is running from a marketing stand point. If any of your answers are “I don’t know” or “We’re getting around to that answer” you got a problem—A Marketing Problem.

Could you put to use the accumulated knowledge of writing/selling in diverse fields and industries, reading hundreds of books, and hours of formal courses in your company or firm?

Let’s face it—you cannot write direct response copy and marketing communications without learning a thing or two about marketing.

That’s where the “consulting” in Timothy Hayes Copywriting/Consulting comes in.

There’s only one thing that can pull me away from my copy desk. It’s the fun I have spending time with a business owner at his or her company, firm or practice to work on marketing plans and strategies.

The easiest way to solve your marketing problem is to spend a “Day” or “Half Day with Tim.”

A Half Day with Tim (up to 4.5 hours) will get you:

A new differentiation of your products and services to separate you from the competition—finally you’ll be playing in a competition free zone!

Create and formalize your USP or USPs, and a method of creating them at will, as a basis of any new marketing campaigns—you’ll run circles around your competition.

Set up the framework for the three essential marketing programs that every business should be using—do this right and you may never need any additional marketing programs.

A program set in place for the recovery of lost customers and clients—this will save, and make you big bucks, before you track down any new clients or customers.

A scored critique of your web site and all your other marketing communication and collateral that time allows—priceless!

A Full Day with Tim (up to 9 hours) gives you all the benefits of the half day plus:

· A plan to touch your customers and hottest prospects multiple times during the next twelve months—it’s easier and costs less than you think.

· A complete marketing calendar for the next twelve months—eliminates the guess work of “what’s next” and done for you with your approval.

· A complete three letter sequence for attracting new business—delivered two weeks after our visit.

· Identify and target your most profitable prospects—stops you from wasting time and money on only marginal customers.

· Identify and target one niche market for your product or service—here’s the key to being in a competition free zone.

· A 20% discount on your next copywriting project—you won’t find that offer anywhere else on the site.

On both the Half and Full day you get the alll hours without interruption for email and phone calls. On the full day the nine hours excludes time off for lunch so that means you get a full nine hours of work.

A Full Day with Tim is only $3,000.00*

A Half Day w/Tim is only $1,750.00*

*Travel and lodging expenses are required for visits outside a two hour drive from Dracut, Ma.

Does this investment seem high? Let me ask you: Do you know the lifetime value of a customer, client or patient? (If you don’t there’s another reason you need to spend time with me!) How many new customers would you have to get to cover the investment, one, two, three or more?

What’s an offer without a guarantee?

How about a 100% money back guarantee? Ok, here’s my offer: 100% of your investment refunded if you don’t recoup my fee in just one year of following the program. What’s that? You’re right I can do better than that.

That’s good but let me make it better. Let’s say the full fee and any travel and lodging fee reimbursed if you don’t recover your investment in twelve months on the program. Any one else give you that kind of guarantee?

You know what? I going to do better than that—here’s my best guarantee: If at the end of one year of following the recommendations of my consult you don’t double your investment I’ll:

· Refund you for the total amount of the half or full day fee.

· Reimburse 100% of all travel and lodging expenses.

· Pay you an additional 10% of the total of the consult and any travel and lodging expense.

Half and Full day slots are limited to just 3 day per month. Just too busy? I’ll consider a week end day but there will be a premium added to the regular fees. Go to Contact Me or call today to reserve your slot (978) 269-4861.

Timothy Hayes 441 Methuen Street (978) 269-4861

Copywriting/Consulting Dracut, MA, 01826 tim@thayescopywriting.com